Confidential Election Documents from the NDP - or - Please help the NDP to replace its dot-matrix printers
It appears that the advertizing campaigns of the next federal election will feature a "cheap-off" between the major parties as they attempt to provide the least slick campaign materials. Perhaps this will be how they demonstrate how "authentic" and "close to the people" they are. Certainly the miserable photostats that Diane Ablonczy's office keeps sending to my door are in that vein - a nice echo of the low-tech handicam television ads the Conservative party has been running.
The NDP appears to be trying to do them one better - their fundraising letter comes in an envelope with bright orange printing that reads "CONFIDENTIAL ELECTION DOCUMENTS ENCLOSED INTENDED FOR THE EYES OF THE ADDRESSEE ONLY", taking a page from the Publisher's Sweepstakes Clearinghouse, no doubt. This week's gimmick is to provide internal polling information as a "Confidential Dispatch - NDP Election-readiness Report" which is printed in all caps in the font of an old dot-matrix printer - complete with perforated edges with holes for the printer tracks.
I'm not certain what message this is intended to convey. Perhaps "Please vote for us so we can move out of the technological stone age"? While I'm currently rather upset with the Liberal party, I would really like to have confidence that the party I do vote for is at least somewhat modern and savvy. These gimmicks just further alienate me.Recommend this Post